The Value of Home Staging

Posted by on Friday, January 19th, 2018 at 12:09am

When you make the decision to sell your home, there are so many different things to consider. From timing the market to choosing the best listing price, selling your home requires a certain level of finesse and strategy. One crucial question to ask yourself before listing your home for sale should be - “What will buyers think when my home goes live?"

While some agents and owners opt for a pre-home inspection prior to going into escrow, another great way to get your home “showing” ready is to take care of the most obvious items in need of your attention. This is where home staging comes into play.

In the age of online presence, social media is booming, and has become a huge resource for agents to spread the word about their upcoming listings. One of the best ways to give your home that “Wow!” factor is home staging. From changing out the carpets to decluttering your space, home staging can include a variety of aspects that you may not have yet discovered.

When listing your home, one of the first things to consider is what will buyers think when they see the space. Depersonalizing should always be step one in home staging. If you take away the personal aspects of your home, it will allow buyers to easily see themselves living in the space, rather than imaging what the current owners were like as they gaze at photos of them lining the stairwell. Small upgrades and changes may also work wonders. If your carpets are in need of attention, cleaning or replacing them is another great way to freshen the look of your home before listing. Additional options could be a fresh coat of paint, new drapes, changing the layout or setup of the room, and of course, decluttering. Removing items that do not serve the space is one of the best ways to allow buyers to see the full potential in a room. This is especially important before photos are taken since first impressions are key and almost all buyers seek out homes online before ever paying a visit. 

According to the National Association of Realtors’ (NAR) 2017 Profile of Home Staging, 39% of seller’s agents say staging a home “greatly” decreases the amount of time a home stays on the market, and 77% of buyer’s agents said a staged listing makes it easier for buyers “to visualize the property as their future home.”

As an agent with Windermere Homes & Estates, I have seen the many ups and downs of the ever changing San Diego Real Estate market. With over 10 years in Residential sales, I have learned the true value of showing each of my clients home in the very best light, applying what I’ve learned throughout my career to all the homes I’ve sold. Staging has become one of my favorite tools for getting a home sold efficiently, and effectively, while also allowing me to get top dollar for my clients in the interim. 

Deciding to list your home is the first step of many when it comes to a successful sale. Allow me to show you some of my unique marketing strategies to take your home from “Just Listed” to “Just Sold”. I look forward to speaking to you.

Molly Olen
Real Estate Advisor/Relocation Specialist
Windermere Homes & Estates 
Recognized as a Top Producing Agent from the San Diego Association of Realtors
CA BRE#01050097


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